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International

Branding & Style Guide

Updated: 2026.02.26

Our Mission

To inspire and equip leadership that ignites positive change.

Vision & Value Proposition

Value proposition

True leaders have a vision of something better, something more; and they care about people enough to help them see that vision, too. Then they find a way to get there, together. That’s what leads to changed businesses, changed churches, changed communities, and changed lives. That’s why we are here. The Global Leadership Network (GLN) is a global organization passionate about inspiring and equipping leaders to transform the world for the better. Our hope is to serve more pastors, equip more pastors, and inspire more leaders to maximize their leadership potential—right where they are!

Vision

When you see the possibilities for something bigger than yourself…when you understand your place in making a better world… when you get the tools and guidance you need to grow… when you’re encouraged and energized to take that next step in your journey…you’ll be ready to embrace the call to be a true leader. You’ll show the way forward and bring others along with you. And you’ll create moments and movements that make tangible, meaningful differences in the lives around you.

That’s leadership with a higher purpose.

That’s our vision—what’s yours?

Keywords, Phrases & Brand Voice

IT’S ABOUT “ YOU,” NOT GLN

The GLN visual brand is designed to convey warmth, authority and diversity. This is the essence of our brand voice as well.

• Use “you” language, not “we/us” language.
• Use a straightforward, trustworthy tone.
• Don’t use language that could sound boastful regarding our authority on leadership. Our outcomes, content and world-class faculty define our authority.
• Express warmth through conversational language, using tasteful humor, but not colloquialisms.
• Use the power of imagery and stories to convey emotion, while retaining a composed and professional tone.

Brand Voice: Inclusivity

We want leaders to come together to grow, be inspired and interact with a supportive community. That’s why we use community-oriented language whenever possible. Here are examples of how to reframe traditional organizational concepts to a more inclusive tone:

TRADITIONAL | COMMUNITY-ORIENTED
organization › community
transaction › relationship
user › member
message › conversation
market to › engage with
customer › guest

Brand Writing

GRAMMAR & STYLE
Follow the AP Style Guide with some GLN exceptions.

Quotes — When we receive quotes that are not written correctly (punctuation is missing, typos, etc.), we adjust them for accuracy, according to our style, unless they were previously published elsewhere. If something has been previously published, we do not change the copy.

More examples

Slashes — Do not add spaces around slashes unless the font makes readability difficult. In general, avoid slashes. Example: a/b, 1/4
Ellipsis — Do not use spaces before and after an ellipsis. Example: a...b
Numbers — Write out numbers nine and under and use numerals for 10+. However, on digital mediums (subject lines, blog, websites, app, etc.) numerals are acceptable when space is limited.
Percent — Do not add a space before the percent symbol. Example: 99%
Capitalization — Capitalize “Gospel” when referring to Jesus’ message, but not in idiomatic phrases, “Kingdom” when referring to God’s Kingdom and “Church” when referring to the universal Christian Church.
Pronouns for God — When quoting Scripture, match the pronouns to the translation. NIV does not capitalize pronouns referring to God, Jesus or Holy Spirit.
Attributions — Translation attribution should always be provided when writing out a Scripture verse. Example: It is the LORD your God you must follow, and him you must revere. Keep his commands and obey him; serve him and hold fast to him. — Deuteronomy 13:4 (NIV)
Websites — To improve readability, do not include “www” and capitalize the first letter of each word. Example: GlobalLeadership.org/Summit

Color Palette

The GLN color palette is divided into categories: Primary, Secondary, Utility and exclusively Digital. The primary colors Summit Blue and Warm Onyx comprise the colors of the Global Leadership Network logo.

Logo

The color version of the logo is the primary logo and should be used as consistently as possible, using the inverted white version only when absolutely necessary. Download the Logo Collection ↗

GLNi Logo Do's

MINIMUM SIZE OF LOGO
Never scale the logo smaller than 45 pixels high or 5/8 inch high to ensure the integrity of its details.

MINIMUM SPACE AROUND LOGO
Allow a buffer space around the logo that is at least equivalent to the width of the ‘b’ in the logo.

OVERLAYING PHOTOGRAPHS
Both the color version and white version of the logo may be placed over photographs as long as the contrast ratio is at least 3:1 for clarity, legibility, and maintaining brand color integrity. This can be achieved by using brand color overlays.

GLNi Logo Dont's

The logo should not be recolored, distorted, rearranged
or altered in any way.
The stacked wordmark and framed mountain icon should
never be used independent of each other.

Do not distort in any way.

Do not use legacy logo with
arrow at the bottom.

Do not use wordmark
independently.

Do not place on low-contrast
background.

Do not place color logo on
another dark color.

GLNi and GLS Logo

THE DIFFERENCE BETWEEN GLN AND GLS LOGOS It’s important to know the difference between the logos for the Global Leadership Network (GLN) and The Global Leadership Summit (GLS).
The key to remember is that Global Leadership Network is the parent organization, while The Global Leadership Summit is the GLN’s premier event. Their logos should be used in the proper circumstances.

Organization Event
USE THIS LOGO: On GLN-focused material.

The Global Leadership Summit logo has the flexibility to change in appearance each year to match the style of that year’s branding. The two components that must remain constant are the mountain icon and the text “The Global Leadership Summit.”

CO-BRANDING THE LOGOS
Logos may appear alone, separated or in the
approved lockup shown below.

Typography

The GLN brand uses three fonts for both web and print:

Text in logo: Gibson
Headers and titles: Libre Baskerville
Subheadings and body copy: Open Sans
Website: Poppins

Photography

People: As people are the 'heroes' of our story, try to include these leaders in action or engaged where possible. Aim to be representative of your target audience in diversity, gender, and ethnicity to further entrench the value of inclusivity.

Black and White Photography

*Social Media, Website or any form of communications

Use of greyscale

Use of overlays or color treatment

Generic

Colour Photography