Vision & Value Proposition

Value proposition

True leaders have a vision of something better, something more; and they care about people enough to help them see that vision, too. Then they find a way to get there, together. That’s what leads to changed businesses, changed churches, changed communities, and changed lives. That’s why we are here. The Global Leadership Network (GLN) is a global organization passionate about inspiring and equipping leaders to transform the world for the better. Our hope is to serve more pastors, equip more pastors, and inspire more leaders to maximize their leadership potential—right where they are!

Vision

When you see the possibilities for something bigger than yourself…when you understand your place in making a better world… when you get the tools and guidance you need to grow… when you’re encouraged and energized to take that next step in your journey…you’ll be ready to embrace the call to be a true leader. You’ll show the way forward and bring others along with you. And you’ll create moments and movements that make tangible, meaningful differences in the lives around you.

That’s leadership with a higher purpose.

That’s our vision—what’s yours?

Keywords, Phrases & Brand Voice

Keywords & Phrases

Fresh, actionable, and inspiring
World-class
Lead where you are
Serve more pastors, equip more pastors, and inspire more leaders
Culture-shaping, integrity infused, growth-minded, hope-filled

Brand Voice: Inclusivity

GLN is a place where established and aspiring leaders come together to grow, be inspired and interact with a supportive community. This is why we use inclusive language whenever possible. Listed here are examples showing how to reframe traditional organizational concepts to communicate a more inclusive and participatory experience:

TRADITION… …INCLUSIVE

not just an organization… …but, also a community
not a transaction… …but, a relationship
not a user… …but, a member
not a message… …but, a conversation
not information… …but, stories
not to attend… …but, to participate
we don’t market to… …we engage with

Note: These examples are dsigned to illustrate a reframing of traditional concepts to aid in tonal direction and is not intended to be viewed as a list of word restrictions.

Note: GLN uses the AP style guide, with some exceptions.

Color Palette

The colour palette of the GLN are indicated below.

View The Color Palette

Logo

The color version of the logo is the primary logo and should be used as consistently as possible, using the inverted white version only when absolutely necessary. Download the Logo Collection ↗

View The Logo

The color version of the logo should either be placed on a solid white background or photography with a translucent white overlay, so that the contrast ration is at least 3:1 for clarity, legibility and maintaining brand color integrity.

This logo should not be recolored, distorted, rearranged or altered in any way.
The stacked wordmark should never be used independenty of the framed mountain icon.
Never scale the logo smaller than 65 pixels high for digitalor 1/2 inch high for print to ensure the integrity of its details.

Typography

The GLN brand uses three fonts for both web and print:

Text in logo: Gibson
Headers and titles: Libre Baskerville
Subheadings and body copy: Open Sans
Website: Poppins

View The Fonts

Photography

People: As people are the ‘heroes’ of our story, try to include these leaders in action or engaged where possible. Aim to be representative of your target audience in diversity, gender, and ethnicity to further entrench the value of inclusivity.